7 Shocking TUI Cruise Updates For 2025: New Ships, Sustainability, And Exclusive Destinations

TUI Cruises is sailing into 2025 with a clear focus on fleet expansion, groundbreaking sustainability initiatives, and an array of fresh, exciting itineraries across its various brands. As of December 2025, the German cruise operator, a joint venture between TUI AG and Royal Caribbean Group, is cementing its position as a market leader in the German-speaking cruise segment by introducing next-generation vessels and committing to ambitious environmental targets that are reshaping the industry.

This year's focus is on delivering a premium, all-inclusive experience while dramatically reducing the environmental footprint of its operations. From the launch of the new *Mein Schiff Relax* to record-breaking financial results, TUI's cruise division is proving that luxury travel and ecological responsibility can, and must, coexist in the modern era of cruising.

TUI Cruises: Corporate Profile and Fleet Overview

TUI Cruises GmbH is a prominent cruise line specializing in the German-speaking market, offering a premium all-inclusive concept. The company is known for its "feel-good" atmosphere and commitment to providing high-quality, relaxed cruising experiences.

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• Founding Year: TUI Cruises was established in April 2007.
• Parent Companies: It is a 50/50 joint venture between the German tourism company TUI AG and the American cruise line operator Royal Caribbean Group.
• Target Market: Primarily German-speaking clientele (Germany, Austria, Switzerland). The brand is the second-largest operator in this market, holding about a 26% market share as of 2022.
• Target Audience: The company targets a wide demographic, from families seeking all-inclusive resorts to older travelers, with a notable focus on millennials who value personalized service and a sense of community.
• Core Fleet Name: The main fleet operates under the brand name Mein Schiff (My Ship).
• Sister Brands: The TUI Group cruise division also includes Marella Cruises (UK market) and Hapag-Lloyd Cruises (luxury and expedition market).

The 2025 Fleet Revolution: New Ships and Expansion

The TUI cruise division has seen record-breaking financial results, with adjusted EBIT rising significantly in 2025, underlining the success of its expansion strategy. A major component of this success is the introduction of new ships and strategic fleet planning that secures the brand's future growth.

1. Launch of Mein Schiff Relax: The Next-Gen Vessel

The most anticipated addition to the fleet is the *Mein Schiff Relax*, which is TUI Cruises’ next-generation vessel. This ship is a key part of the line's future strategy, designed to offer a modern, upscale cruising experience while incorporating the latest in green technology. The introduction of *Mein Schiff Relax* marks a significant step in updating the fleet and enhancing the overall passenger experience with innovative ship classes.

2. Two New Ships Confirmed from Fincantieri

TUI Cruises has signed a contract for the design and construction of two new cruise ships with the Italian shipbuilder Fincantieri. Interestingly, these slots were originally planned for TUI’s Marella Cruises brand, but were strategically switched to TUI Cruises for its own expansion. This move highlights the company's commitment to strengthening the *Mein Schiff* fleet and expanding its market leadership.

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TUI's Ambitious 2025 Sustainability Roadmap

TUI Group has positioned itself as a leader in sustainable tourism, with its cruise division driving some of the most ambitious environmental targets in the industry. The 2025 roadmap is focused on immediate operational changes and long-term decarbonization.

3. Eliminating Unnecessary Plastic by 2025

A major short-term goal for the TUI Group is the elimination of all unnecessary plastic packaging and items by 2025. This builds on pre-pandemic programs and signals a renewed commitment to reducing waste across all its operations, including the cruise ships. This initiative is a critical step in minimizing the environmental impact of their daily operations at sea.

4. Pioneering Behavioral Science for CO2 Reduction

TUI Cruises has become the first cruise line to tackle ship CO2 emissions using behavioral science. This innovative project involves analyzing crew and operational behavior to identify and implement changes that can lead to measurable reductions in carbon output. This focus on human factors is a unique approach in the industry's push for decarbonization.

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5. Long-Term Emission Reduction Targets

Looking toward the future, TUI has set a clear path for climate-neutral cruising. By 2030, the cruise division aims to cut emissions by 27.5% compared to 2019 levels. The new vessel, *Mein Schiff Relax*, is a significant step on the road to climate-neutral cruises, showcasing the company's dedication to developing green innovation and future-proof ship technology.

Exclusive 2025 Itineraries and Destinations

The 2025 itinerary schedule for the *Mein Schiff* fleet offers a diverse range of destinations, catering to the German-speaking market's desire for varied and enriching experiences, from the warm waters of the Caribbean to the historic ports of the Baltic Sea.

6. New Caribbean and Mediterranean Sailings

The winter 2025 season features captivating sailings in the Caribbean. For example, the *Mein Schiff 2* is scheduled for Eastern Caribbean cruises departing in December 2025, visiting sought-after ports such as Bridgetown (Barbados), St. George's (Grenada), Port Castries (Saint Lucia), and Fort de France. Meanwhile, the *Mein Schiff 5* will be exploring the Atlantic islands, with calls in Funchal (Madeira Island, Portugal) and Puerto del Rosario. In the Mediterranean, summer 2025 voyages include "Dream Destinations on the Adriatic," sailing from Trieste to beautiful ports like Kotor, Corfu Town, and Zadar.

7. Baltic Sea and River Cruise Expansion

For those seeking Northern European adventures, the Baltic Sea remains a key focus. The new *Mein Schiff Relax* is scheduled for 7-night voyages, "Beauties of the Baltic Sea," departing from Kiel. Additionally, the *Mein Schiff 7* will offer shorter 5-night trips to "Scandinavia's Charming Capital Cities" from Warnemunde. Beyond the ocean, TUI River Cruises, a growing segment of the TUI Group, is expanding its offerings with new sailings on the Danube and increasing its network of travel agents to boost distribution.

TUI Cruise Entities and Key Focus Areas (LSI Keywords)

The TUI Cruise landscape in 2025 is defined by several key entities and strategic focus areas that drive its market position:

• Key Entities: TUI AG, Royal Caribbean Group, Mein Schiff, Marella Cruises, Hapag-Lloyd Cruises, Fincantieri, AIDA Cruises (competitor), Trustpilot, Cruise Critic, Trieste, Kiel, La Romana, Danube.
• Strategic Focus Areas: Sustainability Roadmap, Decarbonisation, All-Inclusive Concept, German-Speaking Market, Next-Gen Vessels, Emission Reduction, Behavioral Analysis, Fleet Expansion, River Cruises, Eastern Caribbean, Baltic Sea.

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