The Prime Time Legacy: Where Are Deion Sanders' Sons Now? (2025 Update)
The Sanders family dynasty continues to be one of the most talked-about topics in sports, with all three of Deion Sanders' sons carving out unique, high-profile paths in football, business, and media. As of late 2025, the spotlight has been intensely focused on the two youngest, Shedeur and Shilo, whose professional football futures have taken dramatically different and often surprising turns.
This article provides the most current and updated information on the careers and ventures of Deion Sanders Jr., Shilo Sanders, and Shedeur Sanders, detailing the surprising twists of the 2025 NFL Draft and the entrepreneurial empire built by the eldest son. The legacy of "Coach Prime" is now defined by the distinct journeys of his three boys, moving beyond the shadow of their Hall of Fame father to establish their own powerful brands.
The Deion Sanders Sons: A Complete Family Biography and Profile
Deion Sanders has five children in total, but his three sons are the most prominent figures currently dominating the sports and media landscape. Their careers span from the NFL to major business ventures, each carrying the weight and expectations of the "Prime Time" name.
- Deion Sanders Jr. (Bucky)
- Date of Birth: December 29, 1993
- Age (Late 2025): 31
- Mother: Carolyn Chambers (Deion Sanders' first wife)
- Football Career: Former Division I Wide Receiver (WR) at Southern Methodist University (SMU).
- Current Role: Entrepreneur, Rapper, and Social Media Content Creator. He is the founder of the popular media company Well Off Media, which documents his father's coaching career and his brothers' football journeys.
- Current Status: Focuses on his apparel line and media business, recently launching a new venture tied to his brother Shedeur’s draft number.
- Shilo Sanders
- Date of Birth: February 9, 2000
- Age (Late 2025): 25
- Mother: Pilar Biggers-Sanders (Deion Sanders' second wife)
- Position: Safety (Defensive Back)
- College Career: Started at South Carolina Gamecocks, transferred to Jackson State University (JSU), and then followed his father to the Colorado Buffaloes (CU).
- Notable Achievement: Led the Colorado Buffaloes in tackles (70) during a season, showcasing his defensive prowess.
- Current Status: A key defensive leader for the Colorado Buffaloes and a highly-regarded NFL prospect for a future draft.
- Shedeur Sanders
- Date of Birth: February 7, 2002
- Age (Late 2025): 23
- Mother: Pilar Biggers-Sanders
- Position: Quarterback (QB)
- College Career: Played for Jackson State University (JSU) before transferring to the Colorado Buffaloes.
- Notable Achievement: 2024 Big 12 Offensive Player of the Year. Known for his elite passing accuracy and "Prime Time" swagger.
- Current Status: Drafted into the NFL by the Cleveland Browns in the 2025 NFL Draft.
Shedeur Sanders' Surprising 2025 NFL Draft Plunge and New Home
The biggest news surrounding the Sanders family in 2025 was the unexpected journey of quarterback Shedeur Sanders through the NFL Draft process. For much of the pre-draft hype, Shedeur was widely projected as a potential top-five pick, or at least a first-round selection, due to his impressive production at the Colorado Buffaloes and his undeniable star power.
However, the actual 2025 NFL Draft told a different story. Shedeur Sanders experienced a precipitous slide down the draft board, a shocking development that tested the entire Sanders family.
The slide finally ended when the Cleveland Browns selected Shedeur Sanders with the No. 144 overall pick in the fifth round. This was a major talking point in the sports world, as a player with his talent and name recognition was expected to go much earlier.
Despite the initial shock of the drop, many analysts now view the outcome as potentially beneficial. Landing with the Browns places Shedeur in a situation where he can develop without the immediate pressure of being a high first-round pick, learning behind established veterans. This "plummet" has become a central part of his new professional narrative, giving him a massive chip on his shoulder as he begins his NFL career.
Shilo Sanders: The Defensive Star and Future NFL Prospect
While Shedeur transitioned to the professional ranks, his brother Shilo Sanders remained the heart of the Colorado Buffaloes defense. Shilo, a hard-hitting safety, has been instrumental in embodying the "Prime Time" mentality on the defensive side of the ball, leading the team in solo tackles and becoming a vocal leader.
Shilo's decision to play another year of college football, rather than declare for the 2025 NFL Draft, was a calculated move. It allowed him to further refine his skills, boost his draft stock, and continue playing for his father, Coach Prime, in the highly competitive college football landscape.
As of late 2025, Shilo is widely considered a top defensive back prospect for the upcoming NFL Draft. His aggressive playing style, coupled with the name recognition and media exposure he receives at CU, ensures he will be one of the most-watched players in college football. He and Shedeur were even named among Google's "most searched athletes" in 2025, demonstrating the family's immense topical authority and mainstream appeal.
The contrast between the brothers is stark: Shedeur, the highly-touted QB who fell, and Shilo, the defensive stalwart who is building momentum for his own professional debut. Their simultaneous, yet separate, paths are a testament to the diverse talent within the Sanders family legacy.
Deion Sanders Jr.'s Thriving Entrepreneurial Empire
The eldest son, Deion Sanders Jr., or "Bucky" as he is often known, has successfully pivoted from the gridiron to the boardroom, becoming a significant entrepreneur and content creator. Bucky’s primary vehicle is Well Off Media, a company that has masterfully capitalized on the family's fame and the explosive interest in Coach Prime's career at Jackson State and Colorado.
Well Off Media is not just a side project; it is a major digital operation that produces high-quality, behind-the-scenes content that fans crave. This venture has allowed Bucky to build a substantial net worth and a powerful brand identity separate from his father's athletic achievements.
In a fresh update following the 2025 NFL Draft, Bucky immediately leveraged his brother Shedeur’s draft position into a new business opportunity. He launched an apparel line featuring the number 144—Shedeur's draft pick number—turning a moment of potential disappointment (the draft slide) into a brilliant piece of marketing and a new revenue stream. This move perfectly encapsulates the family's ability to turn every situation into a "Prime Time" opportunity, further solidifying the Sanders business ventures as a modern blueprint for athlete branding and NIL deals.
From the NFL to college football and digital media, the three sons of Deion Sanders have ensured that the Prime Time legacy is not only continuing but is expanding into a multi-faceted family dynasty in 2025.
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