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5 Shocking Secrets And The $3 Million Empire Of Julz Goddard: The Real Story Behind W.A.G.s To Riches

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As of December 2025, Julz Goddard, better known by her social media moniker YesJulz, has become one of the most talked-about figures in reality television following her appearance on the Netflix series *W.A.G.s to Riches*. Far from being defined solely by her past relationship with NFL linebacker Duke Riley, Goddard has carved out a formidable business empire, transforming herself from a "WAG" (Wives and Girlfriends) into a self-made creative mogul with a multi-million dollar net worth. This article dives deep into the true story of Julz Goddard's rise—from a challenging childhood in foster care to founding a Forbes-recognized creative agency—while also exploring the intense controversies and personal revelations that made her a lightning rod on the show and across social media. Her journey is a compelling case study in leveraging influence, entrepreneurship, and navigating the harsh spotlight of public scrutiny.

Julz Goddard: Full Biography and Profile

Julz Goddard, whose full name is Julieanna Marie Goddard, has a compelling and complex background that often goes unmentioned in the glitz of the entertainment world. Her story is one of resilience, starting from humble beginnings before she became a marketing powerhouse and reality star.
  • Full Name: Julieanna Marie Goddard
  • Known As: YesJulz
  • Primary Occupation: Entrepreneur, Founder and CEO of 1 AM Creative Agency, Social Media Personality, Reality Television Star
  • Famous For: Starring in the Netflix series *W.A.G.s to Riches* and her work in experiential marketing.
  • Ex-Fiancé: Duke Riley (NFL Linebacker, formerly of the Miami Dolphins)
  • Child: Daughter, River Goddard
  • Current Residence: Miami, Florida
  • Estimated Net Worth (2025): $2 Million – $3 Million
  • Key Business Ventures: 1 AM Creative Agency (a Forbes-recognized marketing and entertainment company)

From Foster Care to Creative Mogul: The "Riches" of 1 AM Creative Agency

The "Riches" in Julz Goddard's story are not inherited wealth but a fortune built through sheer determination and business savvy. Her life before the spotlight was marked by a difficult childhood, including time spent in foster care, which instilled a fierce drive to succeed.

The Genesis of 1 AM Creative Agency

Goddard's professional breakthrough came as a social media personality and event promoter, leveraging her connections in the hip-hop and sports worlds. She parlayed this experience into founding 1 AM Creative Agency. This company is a female-led, 360-degree creative marketing and consulting agency with a core focus on experience development and brand innovation. The agency's success is quantifiable, having earned recognition from *Forbes* and securing major partnerships with global brands. 1 AM Creative Agency specializes in bridging the gap between "cool & conscious," offering services from graphic design and branding to full-scale production.

A Roster of A-List Clients

The agency’s impressive client list is a testament to Goddard’s influence in the industry. Her company has worked with heavyweights across music, fashion, and technology. This includes collaborations with:
  • Puma
  • Beats By Dre
  • Kanye West (Ye)
  • Sprite
  • Jager (Jägermeister)
Through these high-profile projects, Julz Goddard has amassed an estimated net worth of up to $3 million, solidifying her status as an entrepreneurial success story independent of her former NFL relationship.

The Controversies that Defined Her W.A.G.s to Riches Journey

While her business success is notable, Julz Goddard's time on *W.A.G.s to Riches* was dominated by shocking personal revelations and intense confrontations with her castmates. These moments answered fan curiosity but also brought her controversial past to the forefront.

The Heated "Culture Vulture" Confrontation

One of the most viral moments of the series was the confrontation between Julz Goddard and real estate agent Kenea Danair. Danair and other cast members challenged Goddard on her past behavior and accusations of being a "culture vulture"—a term used to describe someone who profits from a culture they are not a part of, specifically in the hip-hop and Black culture spheres. This tension stemmed from Goddard's history as a party promoter and influencer within these communities. The confrontation was a significant plot point, forcing Goddard to address her controversial history on a public platform and adding layers of complexity to her on-screen persona.

A Personal Revelation: Discussing Abortion

Goddard also shared deeply personal and sensitive information during the show, which sparked widespread discussion. She opened up about her decision to have an abortion, a choice she made while already a mother to her daughter, River. This candid discussion added a raw, human element to her storyline, showcasing the difficult decisions and vulnerability behind the polished public image.

Issues with the Netflix Series Promotion

Despite being a main cast member, Julz Goddard publicly aired her issues with the promotion and editing of *W.A.G.s to Riches*. She explained that she had not been actively promoting the show, suggesting a disconnect or dissatisfaction with how her story and the overall series were being presented. This candid critique of the production process itself provided a rare, behind-the-scenes glimpse into the reality TV world.

The Future of YesJulz: Beyond the WAG Title

Julz Goddard's narrative has successfully shifted from being defined by a football player's career to being recognized for her own entrepreneurial achievements. Her appearance on the Netflix series, while controversial, served to amplify her brand and her business, 1 AM Creative Agency, to a global audience. Today, Goddard continues to focus on her role as a marketing mogul, working with major brands and developing her company. Her ability to pivot from a social media personality to a CEO, even while navigating public scrutiny and personal challenges, makes her one of the most compelling figures to emerge from the recent wave of reality television. The "WAG" title is now merely a footnote to the much larger story of a self-made entrepreneur.
5 Shocking Secrets and the $3 Million Empire of Julz Goddard: The Real Story Behind W.A.G.s to Riches
julz wags to riches
julz wags to riches

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